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The Overview Effect
The Overview Effect:
Sustainability consulting done differently
Data For Better is powered by The Overview Effect, an emerging consultancy founded by a mix of highly experienced freelance sustainability consultants and seasoned ESG veterans. With a mission to transform our economy, The Overview Effect partners with ambitious, forward-thinking companies to create impactful, lasting change, one project at a time.
More than just another ESG consultancy, The Overview Effect takes a pragmatic yet values-driven approach, striving for real, meaningful change. Inspired by the cognitive shift astronauts experience when viewing Earth from space—known as “The Overview Effect”—we are committed to helping businesses see the bigger picture, understanding the fragility and beauty of our planet, and shaping a sustainable future for generations to come.
Through this collaboration, Data For Better taps into The Overview Effect’s growing expertise, ensuring seamless integration of sustainability strategies into our services. Together, we help businesses move from business-as-usual to business-as-the-world-needs.
Meet The Overview Effect
Olivier
Co-founder
Koen
Co-founder
Lena
Co-founder
Pascalle
Brand, Marketing & Communications Manager
Koen
Co-founder
About Koen
After years of working as a freelancer within a collective, Koen seized the opportunity to help build The Overview Effect.
His journey toward sustainability has not been linear. Initially uncertain of his direction, he completed a master’s in Business & IT at the Erasmus University. While his peers joined strategy consultancies and tech giants, Koen felt compelled to seek deeper meaning. His concern about climate change – ironically sparked by extensive travels – led him to start his career in the energy transition sector. Over the decade, his focus has broadened to the broad field sustainability is today. At The Overview Effect, Koen’s mission is to mobilize and empower top sustainability professionals for more impact.
Lena
Co-founder
About Lena
As a co-founder of The Overview Effect, Lena is committed to creating a workplace where joy, idealism, and optimism are at the heart of driving sustainable change.
With ten years in the field, including founding roles and consulting, Lena advocates for a business model that prioritizes the planet and people over profit. She champions a collaborative approach, encouraging us to rethink competition, assess our real needs, and foster generosity among colleagues to achieve collective success.
Olivier
Co-founder
About Olivier
Originally from Switzerland, Olivier now calls the Netherlands home, attracted by its innovative approach to sustainability.
As a co-founder of The Overview Effect, he excels in developing sustainable strategies and calculating carbon footprints, leveraging over eight years of experience in sustainability consulting and ESG software implementation. Olivier’s passion for sustainability was sparked early on by his family’s involvement in car sharing and fair trade during the early ’90s. He now leads The Overview Effect’s Young Professionals program, empowering the next generation to drive impactful change.
Pascalle
Brand, Marketing & Communications Manager
About Pascalle
As the overarching Brand Manager for both The Overview Effect and Data For Better, Pascalle brings over a decade of experience in creative and strategic roles. Her passion for sustainability fuels her dedication to crafting authentic and impactful brand identities that resonate across industries.
At Data For Better, Pascalle excels in translating complex sustainability concepts into clear and engaging narratives, ensuring that businesses can easily connect with and understand the importance of sustainable decision-making. Her ability to distill intricate topics into accessible content helps bridge the gap between technical expertise and meaningful communication, driving awareness and fostering innovation in both organizations.